Changning Niu

Director of Digital Products

Michelle Campbell

Chief Commercial Officer

As Chief Commercial Officer at QuesTek, Michelle Campbell leads global commercial strategy, driving revenue growth and market expansion across the company’s ICMD® software platform and engineering services. She focuses on translating advanced materials innovation into clear customer value, accelerating enterprise adoption and enabling scalable, long-term growth.

Michelle brings more than 20 years of experience across enterprise technology, SaaS, and industrial markets. She is known for aligning go-to-market strategy, organizational design, and execution to deliver measurable business outcomes.

Her career has centered on building and scaling commercial functions in growth-stage and complex organizations. She has led high-performing teams, developed repeatable revenue systems, and driven significant pipeline and contract value expansion. Prior to QuesTek, she held senior leadership roles across organizations including IBM, where she led large-scale, cross-functional teams and managed a multi-hundred-million-dollar portfolio.

Michelle is recognized for building strong leadership teams and implementing disciplined, scalable commercial systems. Her approach combines strategic clarity with operational rigor, helping organizations build sustained market leadership.

She holds a Bachelor of Business Administration in Management and Marketing from Loyola Marymount University and is an executive member of Pavilion.